Marketing
This portfolio highlights my work and experiences in marketing, reflecting my interest in creative storytelling, strategic thinking, and audience engagement. Through academic projects, organizational involvement, and event experiences, I have developed skills in communication, collaboration, and campaign development. The work featured here demonstrates my ability to combine creativity with strategy to create meaningful marketing initiatives. Each project represents my growth and commitment to building impactful and engaging brand experiences.
The Darkest Minds Box Office Breakdown
The following presentation analyzes the global performance of The Darkest Minds by examining its competitive set, worldwide box office results, and the impact of its market positioning. Although the film is widely regarded as a box office failure, its performance can be better understood in the context of its marketing strategy, release timing, and limited differentiation within a crowded genre.
Event Promotion
This section highlights events I have promoted and organized, showcasing my ability to plan engaging experiences and effectively connect with target audiences. Through these events, I developed skills in event coordination, marketing promotion, and collaborative teamwork.
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The Impact Of Authority
This project demonstrates my understanding of the power of authority, one of the six key principles of influence. Through this project, I explored how Morphe used influencers such as James Charles to build trust and persuade audiences by highlighting expertise, credentials, and reliable sources. Understanding this principle is essential for developing effective marketing strategies, as it helps establish credibility, strengthen brand reputation, and influence audience decision-making in a meaningful and ethical way.